Live your values with intention — every day

my31Practices helps you identify what truly matters to you and turn your values into simple, meaningful daily practices — supported by thoughtful coaching and AI guidance.

WHAT IS my31Practices?

Identify

Clarify your personal values — not abstract words, but what they genuinely mean to you in your life and work.

Design

Translate values into practical, human behaviours you can practice every day.

Live

Use reflection, reinforcement, and accountability to stay aligned as life evolves.

my31Practices was created by Alan Williams to help people live their values with clarity, humanity, and consistency.

Personal Values Discovery Exercise

If you’re not yet clear on your core values, this short, self-directed exercise is the best place to start.

It guides you through reflection on meaningful and challenging life moments and helps you articulate five personal values with concise descriptors — at your own pace.

What you’ll receive:

  • A guided Personal Values Discovery worksheet
  • Thought-provoking reflection prompts
  • A simple structure to identify what truly matters to you

No obligation. No pressure. Just space to think

Choose the level of support that fits you

Option 1: Self-Directed (AI-Supported)

Self-Directed my31Practices Companion

Ideal if you enjoy reflection and working independently.

Includes:

  • The my31Practices AI Companion Guide
  • Step-by-step prompts to use with ChatGPT
  • A complete journey from values → daily practices → reinforcement anchors

Optional:

  • Monthly accountability check-in

Option 2: One-Off Coaching + DIY

Guided Start, Then Self-Directed

For those who want clarity and confidence at the beginning.

Includes:

  • One 60-minute personal coaching session with Alan
  • Preparation using the AI Companion Guide
  • Self-directed completion at your own pace

Optional:

  • Monthly accountability check-in

Option 3: Fully Guided 3-Step Journey

The Guided my31Practices Experience

For those who value structure, dialogue, and reflection at key moments.

Includes:

  • Session 1: Briefing & values framing
  • Session 2: Midway reflection & refinement
  • Session 3: Completion, consolidation & next steps
  • AI-supported reflection between sessions

Optional:

  • Ongoing monthly accountability

Staying aligned over time

Clarifying your values is powerful. Living them consistently is where real change happens.

Monthly accountability sessions provide space to reflect, adjust your practices, and stay aligned as life and work evolve.

About Alan Williams

Alan is the creator of my31Practices, an author, coach, and former senior leader with a career spanning hospitality, leadership, and values-led transformation.

He has worked with individuals and organisations across more than 30 countries and is passionate about helping people live their values with intention and humanity.

FAQ

No. The guide is written in plain language and walks you through each step clearly.

You remain in control of what you share. No sensitive personal data is required.

Yes — many people do exactly that.

Start in the way that feels right for you.

Whether you begin with a free exercise, an AI-supported guide, or personal coaching, my31Practices meets you where you are.

Trusted by more than 50 clients

Case studies

Award-winning One Team Service Excellence programme for EMEA region Real Estate and Facilities Management function

“This is ground breaking work in our sector”

31Practices values project helping to achieve Sunday Times mid-size company ranking number 3 and Association of Business Psychology Employee Engagement Award

“Making LifeSearch a values driven company is the best decision I have ever made”

One Team and 31Practices implementation in the London portfolio of a property company – record 95% customer satisfaction rating.

“My engagement ring went down the washroom plughole and the cleaner rescued it for me”

Creation and implementation of a consistent, global service brand and values-based One Team culture in key locations for an investment bank.

“I had lost my wallet and returned to the office because I had no means of getting home. The security officer drove me there and made sure I was safe.”

One Team service excellence programme for the FM supply chain of a FTSE 100 company – 10% cost reduction, 10% customer satisfaction improvement, Corenet Global Innovation award.

“The receptionist asked me to lift my terrier up in front of the camera, asked his name and printed off a name badge. The best welcome I have had in any corporate office in the world.”

Transformation of a five star hotel – three consecutive all green balanced scorecards and Hotel of the Year award.

“When I arrived last night, I explained to the young night porter that I had forgotten my business suit. I was amazed when he offered to collect his own suit from home to lend to me”

Endorsements

“Alan spoke about the Values Economy at the 2nd Global Conference on Creating Value. His brilliant talk was convincing and energised the audience.”

Gautam Mahajan
President
Customer Value Foundation and Founder Editor of the Journal of Creating Value

“Our Investors in People accreditation review hit our highest score to date and our bottom line profit rose by 25% over two years as well.”

Marc Newey
Chief Executive
Roehampton Club

“Alan used the Servicebrand approach and his almost uncanny ability to engage programme stakeholders to provide Dell EMC with accelerated business impact and sustainable performance – at scale.”

Bruce Barclay
Senior Manager, EMEA Operations and Strategy Corporate Real Estate and Workplace
Dell EMC

“The blend of emotional intelligence and commercial acumen is rare! The dedication to customer service is an example to follow.”

Toby Turner
Managing Director
Holtby Turner

“The best thing about the 31Practices approach is how it energises front line employees and gives them confidence to bring the organisational values to life every day. One of the team in New York said ‘Our 31Practices is like my bible at work. I read it every day and it makes me a better person’. Priceless!”

Jo Berrington
Marketing Director
YOTEL

“Rarely do I come across a book which is as complete as this one. Alan and Alison have left me nothing to say. They have put together an encyclopaedia of understanding about what it takes to build the neural pathways of an organisation.”

Richard Barrett
Author of The Values-driven Organisation
Unleashing Human Potential for Performance and Profit

“An absolute pleasure to work with. Focussed on ambitious results but does what is right and leads in a truly inspiring way.”

Ravi Bhatnagar
Account Director
Land Securities

“Truly progressive thinking. The pragmatic approach to providing a customer experience achieves measurable return on investment.”

Steve Flaim
President of The Americas and Group COO
PTS Consulting

“I describe Alan as the most HR savvy operator I have ever met! What’s more he is great fun to work with.”

Jacqueline Moyse
Head of Organisational Development
Mandarin Oriental Hotel Group

“31Practices is an excellent method and has played a big part in LifeSearch’s whole company, long term focus on our culture and values. The bespoke nature means the LifeSearch practices we carefully created remind all ‘Searchers every day of what we are about and why, and the behaviours we need to display to protect more families than anyone ever thought possible.”

Tom Baigrie
CEO
LifeSearch plc

“With the simple and practical 31Practices approach he has created, Alan has found a refreshingly different way to make values as inseparable from the modern mission-based business as the double helices of DNA. Both his speaking style and work style have been a pleasure to experience.”

Alon Rozen
Dean and Prof. of Innovation
Ecole des Ponts Business School, Paris

“Alan’s commitment, willingness to engage and sharp insight characterise the tremendous value he has added as a Non Exec on the Board of BQF.”

David Callaghan
President
BQF

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